Get New Postings Emailed to You

Your email address:


Powered by FeedBlitz

Free Article: "10 Tips to Living Well"

  • Get a free copy of “10 Tips to a Living Well" and also receive my monthly ezine
    Name
    Email

Pattern Recognition in E-Commerce

The May issue of Fast Company magazine has an article, "Barneys and Friend," that highlights the talents of a genetics researcher to discern consumer online patterns for their email marketing.

Quote from the researcher, Sheldon Gilbert, whose academic history includes studying molecular biochemistry and biophysics at Yale and a stint at the Cornell Medical College and the Rockerfeller University Laboratory for Molecular Genetics and Informatics:

"Scientists understand how complex systems work. I'm a pattern hunter, so I created a system that was looking for patterns and was adaptive and self-learning."

Gilbert set up his own company, Proclivity, to apply his pattern hunting to commerce. I took a look at his site (nice, clean design, BTW) and one of the best things is this tagline:

Predict Behavior. Drive Revenue.

Entrepreneurial boundary crossers build new businesses....gotta love it.

The Science of Leonardo

An interesting article from Ode magazine, titled, "The Wow of Physics," points to a classic boundary crosser.  Fritjof Capra is a PhD physicist who uses Eastern philosophy with quantum physics to show how Leonardo DaVinci got it right on how the world really works, 500 years before anyone else. His book is The Science of Leonardo. To listen to a review of the book from NPR, click here.

A great quote from the article says it all:

" I was a research physicist by day and sort of a hippie by night. I was hanging out with artists, writers and filmmakers, and many of them were interested in Eastern mysticism. That struck me as a whole new way to understand the world."

A whole new mind at work.....

Standup Economist

Heard an interview on NPR last week with a PhD economist who does stand up comedy. His jokes incorporate his knowledge of economics. Just goes to show that boundary crossers create new niches all the time. Click here for the interview.

The Mozart of Music for Video Games

I have Brian Schmidt to thank for the songs that my sons hum on the way to school. Schmidt works for Microsoft and has composed music for more than 120 interactive games, including John Madden Football, Jurassic Park, and the Star Wars Trilogy.

Just how do you get a job like that? Schmidt has bachelor's degrees in music composition and computer science and a master's degree in computer applications in music. He worked for Sega and Sony as a freelance consultant before joining Microsoft as a program manager for Xbox and Windows game audio and media.

Schmidt was part of the effort to lobby for video game music as a Grammy category. It was added in 2000.

I'm always intrigued by how boundary crossers make their impact in the world.

Crossing Geckos and Mussels

"I like to move in the fringes of established fields, where totally different fields interact. That's where opportunities are."

--Phil Messersmith, professor of biomedical engineering at Northwestern University.

Messersmith, who has an undergraduate degree in life sciences, a master's degree in bioengineering, and a PhD in materials science is the inventor of "geckel," an adhesive material that was inspired by two of nature's best models for adhesion--geckos and mussels.

Geckos are masters of dry adhesion and mussels know how to make it stick in the water. Geckel has the "advantages of an adhesive material that is easy to remove and reapply and that stays put, even underwater." Read more here.  

What I love about this story is not only that Messersmith is a classic boundary crosser, but that he understands that innovation comes from moving into action--and noticing what happens:

"If all we do in my lab is accomplish what we say in a proposal, I consider it a failure. You find new things, you recognize opportunities--perhaps even in a failed experiment--and generate a new idea from that...Geckel wasn't even on the radar when I wrote the proposal [to the NIH for mimicking mussel adhesive proteins.]"

I sometimes have to remind myself to stop planning and just get into action. If you are a boundary crosser and are waiting to find the "perfect" job, one that fits all of who you are, stop waiting. Trust that with action will come insight that you couldn't get from thinking it through.

It Takes Two Minds to Tango

I recently attended a friend's 50th birthday party, held at the Mercury Cafe, an eclectic restaurant and dance club in Denver. We had not seen each other since my 40th birthday party, six years ago (held at the not-so-eclectic, very-little-dancing-ever-goes-on Ross residence).

Tango1Since last seeing my friend, he had gotten married, had a son, shaved his head and gotten an earring. My husband thought he had gained weight and looked "more prosperous." What had not changed was his distinctive, rich voice, his engineering-oriented career, and his love of tango. Yes, tango. In fact 90% of the party goers were fellow tango dancers. People who have day jobs and at night, live to tango.  At the Mercury Cafe and other places around town.

The first part of the evening was spent talking to tango enthusiasts, about how they got started, where they dance, why they love it so much, and what they do when they are not dancing. During the second half of the evening, I was the keen observer of what makes this dance so magical, from the outfits worthy of a serious whirl on the floor, to the smooth moves from plenty of experts in full body motion. It was full immersion into another world for one evening. 

To find a group of natural boundary crossers, join a community of tango dancers. My husband probed one regular on how long it takes to get to the level of competence that we were observing on the dance floor. The woman said simply, "A long time." When he probed further, it turned out most people at the party had been practicing tango, consistently, for five or more years. One had been a competitive ballroom dancer in Europe. People don't take up the dance lightly. And like my friend, most had long-time careers in something completely different.

TangoThe woman who sat across from me at dinner, a harp instructor for over 35 years, remarked how tango dancers fall into two camps--those in the "touchy feely" professions (e.g., musicians, massage therapists, artists, nurses) and those in analytical professions (e.g., software developers, product managers, network administrators). She explained that it takes both sides of the brain to do tango and only those who can make the leap to the "other side" become good at it.

The dance takes close communication between the partners. The man leads and choreographs the steps for both dancers in real-time, a case of improvising parallel, but distinctive parts. The woman follows, or maybe senses is a better word, so that the dancers are moving as one. Both must respond to the emotion of the music, illustrating with their bodies the ups and downs of the musical lines.

It turns out that alot of the communication comes through the chest. That type of physical intimacy takes some getting used to, I was told that beginning women students often start by putting their hands on the man's chest.

Tango_eyes_closedIf this wasn't complicated enough, there is no percussion in tango music. Finding the beat can be a challenge for newbies. Other oddities I observed included full stops in the dancing--complete pauses that are timed to integrate seemlessly with the rest of the movement--and a swiveling of the female hips reminiscent of a secret handshake.  Almost all of the women danced with their eyes closed, to be able to sense more acutely the movement of their partner.

Unlike the stereotype of tango as a movement of wild abandon, I observed it to be a thinking and sensing person's dance, one requiring whole brain thinking. The harp player remarked that dance clubs usually don't welcome tango dancers because they rarely have more than one drink. Any more and it impairs their ability to quickly sense in the moment a partner's movement or a nuance in the music.

When we left at 10:30pm, the party was still going strong. My friend was beaming, sweaty from the last hour of dancing. His two-year old had long been taken home by relatives to be tucked into bed.

I was grateful to have gotten a glimpse of this other world, to have gotten an appreciation for a whole new mind in another context.

Diversity of Thought

I ran across two articles that speak to the importance of boundary crossing, the second just published today by The New York Times:

Both articles emphasize how breakthroughs depend on resisting the temptation to surround ourselves with people who are like us. Homogeneity is the enemy of innovation.

The people who specifically don't fit the corporate culture are the ones who are likely to challenge the status quo, question outdated assumptions, and see the blinding obvious that the insiders have overlooked. The dumb question leads to smart insights.

Boundary Crossers are those individuals who not only ask the dumb questions but then go one step further to cross-pollinate.  The second article has a great example of a flashlight manufacturer getting a boost in sales when an employee with consumer packaging expertise but new to the flashlight industry suggested colors that appealed to women.

Is it my imagination or are there more and more examples of how boundary crossers are needed specifically because they don't fit? 

How to Save a Life

Students from Northwestern University's law school, medical school, management school and engineering school, are part of a boundary-crossing entrepreneurship program. Placed into teams of four, one from each school, these students shadow hand-picked physicians in hospitals.  The intended outcome of these groups:

  • To develop ideas for new medical devices
  • To identify process improvements that will increase patient safety

I particularly like this program because it imprints the value of boundary crossing before these soon-to-be professionals have specialized.  This isn't teaching smart people how to be dilettantes. It's having them try on a different lens, together, to produce a tangible result--one that could save lives. Innovation sprouts from multi-disciplinary teams.

I found out about this program from William White, a professor in both the engineering and management schools at Northwestern. As you might guess, White is a boundary crosser, but not just in his interest in both engineering and management. He crosses generational boundaries.

As the former CEO of Bell and Howell, a trustee of major institutions and a director on the board of several large companies, including Reader’s Digest, he operates easily in the world of corporate executives. And he seemlessly connects with his students. One of his passions is helping students and new grads navigate the work world, at the start of their careers. In fact, I first met White when I interviewed him about his book, From Day One. His undergraduate students also keep him grounded in today's technology. He's one of the first people I know to buy a Kindle, the new e-book reader offered by Amazon.

New ideas can come from anywhere. And I'm a firm believer that useful new ideas are more likely to come from boundary crossers.

CEO as Boundary Crosser

Mark Parker is the CEO of Nike. Last week, he was profiled in the Wall Street Journal as someone who turns to many worlds for inspiration, including interior design, cuisine, art and music. According to the article, he's as comfortable hanging out with a DJ or an art gallery owner as he is with business executives. He's worked at Nike since 1979, coming up the ranks from research, product development, and marketing. According to the article:

"His Beaverton office is a menagerie of oddball toys that he has obsessively collected of years. A huge caricature painting of Keith Richards by German artist Sebastian Kruger looms behind his desk. Leaning in a corner, matter-of-factly, is a beat-up Stratocaster guitar once owned by Jimi Hendrix....He once paid a call to the novelist Ken Kesey--who was a star wrestler in college--to get "some ideas" on wrestling shoes."

The result of his boundary crossing is that Nike has continued to be considered hip, with collaborators for some its more successful products coming from a Los Angeles tattoo artist (Mister Cartoon) and Brazilian twins who specialize in street murals.

The best line in the article comes from quoting Parker: "[It's about] looking peripherally, not just straight ahead."  Innovation comes from the side trips, not the path laid out.

Second Curves, Self-Definition, and Family Support

Other thoughts/hypotheses on Second Curves:

  • There are multiple Second Curves. The hope is that each successive curve will be more successful (steeper curve, higher performance) than the previous one. And in an ideal world, each Second Curve starts off at a higher point than where the previous Second Curve started. The fear in the context of career transitions is that neither of these conditions will be true.
  • When an individual starts a Second Curve, self-definition becomes important. Who am I if I'm not the person on the First Curve (e.g., the engineer, the attorney, the writer, the academic)? Herminia Ibarra is the author of a great book that speaks to this process of trying on new identities, Working Identity. Second Curves force us to redefine who we are for ourselves and for those around us. 
  • Second Curves are about personal transformation. In a conversation with Dan Pink about the barriers in moving from Boundary Crosser to Second Curve Innovator, he spoke about the importance of family support. He interviewed many people in doing research for his first book, Free Agent Nation. And what he saw repeatedly was that people said their leap into free agency would not have been possible without the support of a spouse and/or family.  Personal transformation takes place in the context of a larger system. Resistance naturally occurs when one person in the system is changing ("What, you want to leave your engineering job to be a starving artist?) Which brings me to the last point.
  • Second Curves create tension with First Curves. The tension can either be creative or destructive.